Any Stem cell marketing initiative needs to address two principal realities. One, the constraints in the form of unavailability of product approvals and the legal and ethical framework, and, the need to reach out to as many patients and doctors as possible to create trajectories of high growth in this sunrise field. The  unavailability of product approvals is particularly painful as without them, stem cell companies can’t effect product and service endorsements.

Statutory enactments like the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1955 prohibit us from directly advertising or promoting our value proposition to the target market. Notwithstanding the patented research and noteworthy clinical track record, we still have to reinforce the fact that ours is an experimental therapy conducted in consultation with medical practitioners which only strives to improve the quality of a patient’s life suffering from specified conditions.At the same time, it’s critical to reach out to prospective patients across the length and breadth of the country to further our cause.

Given such a constricting framework, it’s only a deeper knowledge of the psyche, needs and aspirations of prospective consumers that can help direct any marketing initiative in this space to create measurable value for all stakeholders. Needless to say, this also calls for unconventional and innovative modes to reach out to the target audience.

At EPC, we have always relied on disease-specific campaigns which are highly focused interactive sessions on the therapeutic potential of stem cell transplantations. The patient gains valuable insights into the disease and is made aware of the pros and cons of the stem cell applications through customized counseling and literature.  Not only have these end-user awareness camps built the patient’s faith in our credible promise, it eventually becomes our best brand building platform. Our fit-for-purpose content pervades all forms – flyers, brochures, case study repository, disease-specific booklets, website information, doctor & patient info kits, thought leadership communication, stakeholder communication and media interaction. The thought articulation is tailored to the needs, sensibilities and sensitivities of the target audience. The emphasis is on reaching out effectively without diluting the corporate conviction.

Integral to our core is our Value chain ecosystem where we are creating a potent medical platform for product approvals through strategic tie-ups with institutions, hospitals and clinics. We have already tied up with AIIMS and Pushpanjali Cross Hospital. We have established EPC centers at vantage locations in West Bengal, Gujarat, Delhi NCR, Kanpur, Rajkot, Vadodara & Silliguri and representative offices at Delhi & Ghaziabad. Going forward, we shall set up centers in all principle towns and cities. 

The ultimate purpose is to create potent collaborations between EPC, which possesses proven clinical expertise in stem cell transplantations and healthcare providers, who seek to appropriate these progressive methods. The insights from this endeavour will also help pull patients and their kith and kin contemplating stem cell transplants with the help of reliable clinical information. Today, they have to rely solely on distant testimonials and instant recommendations. 

We are also creating a common platform to educate a larger group of doctors on the evolving paradigms, myths and realities of stem cell therapeutics. This initiative will more than enhance our ally base as patients invariably depend on their family physicians for credible advice. We are taking conscious steps to reduce the polarity between scientists, doctors and patients. Through our platform, we will help the scientific and medical fraternity to have an ongoing proactive dialogue with the community at large including patients and volunteers.

Our marketing strategy is aimed at establishing our USP in the market as the only providers with patented technology and proven clinical success. I am certain that our competitive edge and ensuing success milestones will eventually pave the way for much needed clarity and legislation on the codes of conduct.  This will only help the market in institutionalize a need-over-hype approach in stem cell therapeutics in the time to come.

There’ re countless misconceptions and pre-conceived notions revolving around stem cell therapeutic applications in the anti-ageing space. Most stem from the innate human desire to stay youthful for ever, a wish as unrealistic as overcoming death. And contrary to popular perception, the desperation to beat one’s age is not a tinsel town obsession alone, it’s universal. We all want to remain young and vivacious and forever.

Precisely why it’s of utmost importance to acknowledge the facts and steer clear of the fiction when we talk of anti-ageing. Ageing is inevitable like death. It’s not a disease in the conventional sense but it can be home to many diseases if we are negligent about its untimely or abnormal progression.

When we talk of stem cell applications to counter the effects of aging, we essentially mean a Systemic Rejuvenation Program (SRP) aimed at enhancing quality of life and boosting our minds and bodies to be able to do the things that make life meaningful and purposeful.

To appreciate SRP in the right spirit, it’s essential to put the aging process under the microscope. Our bodily cells constantly restore themselves during our life span. For instance, erythrocytes last for 120 days after which they are destroyed and replaced by new erythrocytes formed from bone marrow stem cells. Intestine cells live for 8 to 10 days and consequently replaced by new cells. When progressive decrease in stem cells disturbs this restoration process, the aging process is induced.

Aging is either intrinsic or extrinsic. Intrinsic Aging, accounting for 10 per cent of our aging, is inherited by virtue of genes, a continuous process that normally begins with mid-30s. Extrinsic aging, on the other hand, is induced by external factors like sun exposure, gravity, and life style abnormalities like lack of exercise, poor nutrition, and alcohol & tobacco abuse. Whatever the type, symptoms generally include wrinkled skin, hallowed cheeks & eye sockets, Loss of fat and firmness, bone loss and pigmentation. When this happens prematurely, we should sense something’s seriously wrong.

Stem Cell systemic rejuvenation therapy is a relatively new but very effective breakthrough in the medical field. It is a radically scientific practice that helps improve quality and longevity of life. Stem cell based therapies have successfully demonstrated noticeably reduced signs of aging, improved posture, mobility & quality of life. Stem cell transplants repair damaged, dying or dead cells to restore functionality and vitality in the skin, organs and tissues. Tissue engineering aided by stem cell research and technology is now potent with rich therapeutic possibilities. Stem cell based therapies are now focused on engineering adult stem cells, umbilical cord stem cells and fetal stem cells to develop or morph into the type of tissue necessary to restore optimal function and quality of life.

The extensive benefits of stem cell transplants vary from case to case but generally assist in the regeneration and revitalization of core internal organs and tissues. The revitalization of critical organs like liver, heart, and kidneys and core systems like the haemic and lymphatic systems obviously result in enhanced quality of life and functionality generally reflected through radiant appearance, uplifting moods, high energy levels and better sexual drive. Main effects observed in patients after fetal stem cell transplantation encompass all levels of organization and functioning of human body, and are arranged in a systemic way.

Our study of stem cell biology has thrown new light on the aging process in the form of a pioneering stem-spaces depletion theory. Stem-spaces are the pool of regional stem cells (mesenchymal, neural, hematopoietic stem cells, the basal stem cells of the skin, intestine, endocrine epithelium etc) called upon to compensate cells loss in specific tissues in the process of human remodeling organism. Human remodeling is an uninterrupted renewal of cells composition of all tissues and organs by cells of stem-spaces throughout the entire lifespan in which all differentiated cells have limited term of life. In our opinion, particular regional multi-potent stem cells create the stem-spaces of an adult organism.

According to our theory, aging is defined as a permanent reduction in the size of the body stem-spaces. The number of cells in stem-spaces defines the level of proliferative capacity of each stem-space while the dimensions determine the rate of aging of organs, tissues and systems. Expansion of the body’s stem-spaces for increasing the longevity and quality of human life is possible through application of allogeneic fetal progenitor cells.

EPC has developed a comprehensive systemic rejuvenation program with fetal stem cell based applications. Most anti-aging preparations and programs are aimed at stimulating the reparative systems of the human body that already function at the limit. Achieving rapid but short-term stimulation of the body resources only complicates this problem in the future and, in our opinion, does more harm than good. EPC therapy doesn’t stimulate restorative resources, it substitutes them to help restore a range of vital body functions, adjust metabolism, balance hormones and improve the nutrition and blood supply of tissues and organs; that undoubtedly lead to improvement of work capacity, prevention of different diseases, skin regeneration and enhancement of life quality. Younger the person, more steady and enduring is the effect that can be retained for more than 10 years. Benefits of fetal stem cell transplants and tissue extracts include: Rapid and substantial improvement of mental and physical activities of patients, stabilization and improvement of mood, positive psycho physiological changes, restoration of suppressed haematopoiesis and restoration of the immune systemic competence.